No doubt many of you are observing Dry January.
Hands up though how many of you drank in the early hours of 1st January? I know I did, so let’s say, for the sake of argument that Dry January begins on 2nd January. Agreed?
That leaves us all, at the time of writing, ten days in to our dry spell. Some will not be missing the demon drink at all while others (me included) are already starting to waver. Well, the weekend is upon us and it’s been a hard week, let’s face it!
In all seriousness though, there’s never been a better time to stay off the drink, thanks largely to the great non-alcoholic options we now have.
As a beer drinker, it’s refreshing (see what I did there?) to no longer just have to rely on Kaliber for your no-alcoholic hit. You need to be of a certain age to know what Kaliber is, although I was amazed to discover when researching for this blog that it is still available. Made by Guinness, it’s actually got some alcohol in it (0.05% to be precise), so technically by drinking this (trust me, you don’t want to try), you are breaking your Dry January pledge.
So, it’s probably best to stick to the 0.0% options, of which there are now many. Sales of non-alcoholic beers are at an all-time high across the world, driven largely by Millennials who are drinking less alcohol than generations before them (damn them).
That’s why the big companies such as Heineken and Anheuser-Bush InBev are cashing in, but more pleasing to see are the brewers of craft beer who are also seizing on the opportunity. The likes of Brewdog, Brooklyn and Thornbridge are all producing great tasting beers with zero alcohol.
It’s not just beer either. No-proof cocktails (mocktails) and spirits are making a splash at trendy, forward-thinking bars across the country. Seedlip is a brand that is particularly doing well and has become the go to choice for non-alcoholic drinks in over 250 top rated cocktail bars around the world.
It’s like gin given that it is aromatic, herbal and can be drinking with tonic.
But with gin now such a big thing, there are plenty of others coming forward with alcohol-free versions. The same can be said of wine.
Ultimately, I, along with everyone else, part from those pesky millennials, will return to alcohol sooner or later, but at least when we went to get back on the wagon, there’s plenty of good things to whet the whistle.